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Sales & Distribution Setup — MENA

Build your sales & distribution engine
in the MENA region

A powerful and efficient sales network is the backbone of market success. BCI provides end-to-end solutions to establish, optimize, and scale your sales and distribution channels across the complex MENA landscape, ensuring you reach customers effectively and profitably.

5-phase channel blueprint
Local partners & distributors
Data-backed risk mitigation
Our end-to-end service portfolio

We build your commercial infrastructure from the ground up.

We design, connect, and optimize the full sales & distribution stack so you reach customers effectively and profitably across key MENA markets.

01 — Channel strategy

Sales channel strategy & development

We design and implement the optimal mix of channels for your business—from B2B and direct sales to retail, e-commerce, and franchise models—aligned with your category and growth ambitions.

02 — Partners

Distributor & supplier sourcing

We leverage our deep local network to identify, vet, and negotiate agreements with reliable distributors, retailers, and supply-chain partners who can deliver reach and performance.

03 — Operations

Supply chain & logistics optimization

We streamline your operation—from international shipping and import compliance to last-mile delivery—reducing cost-to-serve while improving reliability.

04 — Risk

Go-to-market risk mitigation

We provide data-driven strategies and roadmaps to de-risk your channel setup, strengthen resilience, and ensure long-term performance.

The BCI advantage: your strategic edge

  • Unmatched local networks: direct access to a vetted ecosystem of partners and channels across key MENA markets.
  • Holistic channel integration: we blend e-commerce and traditional retail into one unified market approach.
  • Fully customized blueprints: no one-size-fits-all; every setup is tailored to your brand, goals, and target customers.
Your outcome

A seamless, de-risked sales & distribution engine across MENA.

From initial concept to sustainable growth, BCI transforms the complexity of MENA distribution into a structured, data-backed commercial engine—giving you the reach, reliability, and control to turn channels into a real competitive advantage.