Food and Beverage

Food & Beverage market entry & growth in MENA.

The MENA region is a rapidly expanding opportunity for F&B brands, driven by population growth, rising incomes, and a shift towards premium, healthy, and convenient products. Government food security agendas in Saudi Arabia, the UAE, and Egypt are fueling investment — but strict import rules, Halal standards, and intense competition require specialized support.

Halal & food safety Cold-chain & distribution Retail & HORECA access

BCI’s role in food & beverage

We support international F&B brands in navigating MENA’s regulatory complexity, distribution challenges, and evolving consumer tastes — from packaged goods to beverages and HORECA-focused concepts.

Our work spans food safety, Halal certification, consumer insight, supply chain design, and go-to-market partnerships, ensuring that your brand lands compliant, visible, and competitive.

Our five-pillar framework for food & beverage

Our framework is tailored to the realities of F&B — where regulation, freshness, and brand perception all shape commercial performance.

Pillar 01

Regulatory compliance & food safety

We manage approvals with bodies such as SFDA and ESMA, ensuring that your products meet all certification, labeling, and packaging standards — including Halal — for a confident, compliant launch.

Pillar 02

Market intelligence & consumer strategy

We analyze demand in categories such as plant-based, organic, and functional beverages, and study consumer behavior so you can tailor product, price, and positioning to local taste and willingness-to-pay.

Pillar 03

Supply chain & distribution optimization

We specialize in cold-chain design, match you with reliable distributors and HORECA partners, and explore local manufacturing or co-packing to expand reach and reduce cost.

Pillar 04

Go-to-market & strategic partnerships

We support entry into major retail chains like Carrefour and Lulu, build your e-commerce play on platforms such as Talabat and Noon, and leverage key events like Gulfood to boost visibility.

Pillar 05

Sustainability & product innovation

We help you integrate sustainable sourcing, waste reduction, and health-focused product innovation aligned with regional visions such as Saudi Vision 2030.

Why BCI for food & beverage in MENA?

With deep expertise in the region’s regulatory, consumer, and distribution landscape, BCI helps you build a compliant, efficient, and well-loved F&B brand.

Food & Halal regulation expertise

Hands-on experience with certification and food safety regimes that reduces risk and accelerates approvals.

Channel & partner access

Networks across modern trade, convenience, and HORECA that unlock shelf space and menu presence faster.

Growth aligned with local trends

Strategies that marry your global brand DNA with local tastes, wellness, and sustainability expectations.